When you have to solve a problem, it can be tempting jump ahead to the solution stage. But what happens if at the end of the project the fixes implemented aren't in line with what you actually needed?
This is where user research comes in: It helps to identify the business problems that require a solution by understanding users' goals, needs and behavior.
User research is at the forefront of every project that we undertake: It ensures that the problem is being adequately addressed and that you're not wasting your time or money.
There are the four crucial rules that I follow to ensure that we get the user feedback that we will need to pull off a successful project.