Digital transformation Today Blog


Tips, tools and trends to help your workforce be smarter, faster and better.

Adam Krueger

Adam Krueger is the UX Team Leader at Withum. He has over 12 years of UX design and front-end development experience. Adam is passionate about his role in creating highly functional, enjoyable business applications and advocating for user-centered design practices.

Recent Posts

SharePoint Modern Site Strategies: Designing Pages (Part 1)

Posted by Adam Krueger on November 26, 2018

Have you ever tried to design a landing page for your organization’s intranet?

Here’s a picture of what often happens: your organization invested in SharePoint Online for its intranet and you are nominated to design your department’s landing page or, gasp, the intranet’s home page. 

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Creating Adoptable Business Solutions

Posted by Adam Krueger on June 28, 2017

User adoption is more than a buzzword - it’s what drives many of our decisions along the road from solution conception to implementation.

Before tackling the challenge of user adoption, one must answer the question: “what if we are successful?” If the user successfully adopts a given solution, what are the intended outcomes? We call these business objectives.

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Client Critique of Negative Space and "Above the Fold" in Website Design

Posted by Adam Krueger on March 16, 2016

After helping many clients design their websites over the years, I'm still surprised how often others abuse or outright overlook the use of negative spacealso commonly referred to as "white space" – or push for more content to be prioritized "above the fold."

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How Much Does a SharePoint UI/UX Design Project Cost?

Posted by Adam Krueger on February 22, 2016

Unfortunately there is no easy, straightforward answer to the question, “How much does a SharePoint UI/UX design project cost?”

That's because just as the question “How much does a car cost?” has a range of answers depending on the range of features you need (GPS? A powerful engine? Two, five or seven seats?), the cost of a SharePoint UI/UX design project depends on a number of variables. Those include the scope of the project, as well as the business objectives that it needs to satisfy.

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UI Design Vs. UX Design And SharePoint: What's The Difference?

Posted by Adam Krueger on February 3, 2016

Microsoft developed the SharePoint platform to be useful for a number of different applications. However, that flexible functionality doesn’t replace the need for user experience (UX) and user interface (UI) design. Both are necessary to create a website that’s easy to understand and use.

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